Prosecco Panic: Costco’s Bottles SHATTERING!

Costco Wholesale building exterior with prominent logo sign.

Costco’s latest recall on Prosecco due to shattering bottles has sparked consumer concerns over product safety.

Story Overview

  • Costco recalls Kirkland Signature Prosecco due to risk of bottles shattering.
  • Recall affects bottles sold in 12 Midwestern U.S. states between April 25 and August 26.
  • No confirmed injuries reported, proactive recall issued for consumer safety.
  • Consumers advised to safely dispose of bottles for a full refund.

Costco’s Proactive Recall Measures

Costco issued a recall for its Kirkland Signature Prosecco after discovering a defect causing bottles to shatter without warning. This recall impacts purchases made from April 25 to August 26, 2025, across 12 Midwestern states. Costco has advised consumers to safely dispose of the affected bottles and offers full refunds upon return of notification letters. The decision to recall, despite no reported injuries, underscores Costco’s commitment to consumer safety.

Background and Historical Context

Kirkland Signature, Costco’s private label, imports its Prosecco from Italy through Ethica Wines. The bottles typically withstand high pressure, essential for sparkling wines. However, the potential for glass bottle defects, while rare, is not unheard of, particularly with pressurized beverages. Similar recalls in the past have generally been attributed to manufacturing defects or improper handling, although the specifics remain undisclosed in this case.

The recall was prompted by the potential for bottles to shatter unexpectedly. While the precise cause has not been made public, it highlights the importance of stringent quality control measures in the beverage industry, particularly for carbonated products.

Implications for Stakeholders and Industry

The recall affects various stakeholders including Costco, Ethica Wines, consumers, and regulatory authorities. Costco aims to maintain its brand reputation and ensure customer safety, while Ethica Wines may face increased scrutiny over its supply chain processes. Consumers are primarily concerned with safety and transparency, while regulators monitor recall compliance and effectiveness.

In the short term, Costco and Ethica Wines may face financial losses and reputational challenges. In the long term, this incident could prompt changes in private-label supply chain scrutiny and quality assurance protocols across the industry. Other retailers may also review their safety protocols for pressurized beverages.

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Costco recalls Prosecco because bottles could shatter without warning